Opmax SEO

Tuesday, December 19, 2017

The Power of Sharing

Here’s an interesting take on whether the power of the link will be replaced by the power of the Facebook “like” widget. The piece, written by Bruce Clay, is a bit technical and dense. And we can’t say we agree that linking is becoming obsolete– a controversial view, to the say the least. However, it brings up an important reminder. Internet marketing requires a strong social media marketing campaign, which is all about building a strong online social community. But what does that mean? It means that your business has to earn the trust of a group of consumers who will praise your business to more and more people via Facebook, Twitter, and other social mediums.

Essentially, the power of word-of-mouth has never been greater. Granted, Search Engine Optimization represents enormous possibilities for your business, as your website will be seen by people from all over the world.
However, the “Power of Likes” theory maintains that social media users inherently trust their friends and social media connections more than random strangers and web advertisements. So if you can use social media correctly, your loyal clients will be doing free advertising for your business. Facebook and Twitter allow consumers to be browsing advertisers, people who recommend your business to friends who trust their opinion.
So how do you take advantage of this? You should integrate the sharing widgets into your business site as cleanly as possible. Don’t stop at Facebook or Twitter widgets. Use LinkedIn or StumbleUpon widgets, too. This way you are providing visitors to your site every opportunity to pass on the good word. In fact, ShareThis.com is a great site that helps you incorporate all the sharing widgets.

The post The Power of Sharing appeared first on Opmax Online Marketing & More.

from Opmax Online Marketing & More http://ift.tt/2knjmA5
via IFTTT

Words That Sell: How to Convert Traffic

Internet Marketing has many facets, but there are two clearly defined goals your business should have: Driving Traffic and Converting Traffic.

Driving traffic is all about SEO and bringing as many eyeballs to your site as possible. The whole idea of SEO is that the more people who come to your site offers you more prospective customers. Converting traffic is all about turning increased viewership into increased revenue. This process is called Conversion Optimization.

In order to master Conversion Optimization, there are two things two remembers about Internet Marketing.

1) Your marketing your business to an audience far bigger than ever before.
2) That audience is far more marketing-savvy than ever before.

Now, 1 is obviously a great thing for your business. If you can master Internet Marketing, your business should grow at an astounding rate, even in these difficult times. (Put another way, now that the economy is down it is IMPERATIVE for you to maximize your business with Internet advertising.) But you have to grasp 2 to take full advantage of 1.
Your potential customers are all online creatures, who have slowly migrated to the web because they’ve been bombard with Ads on TV and movies and print publications. They are skeptical consumers, yet they are still finding all of the services and products they need on the web. In order to market your business successfully to these customers, you have to use words that sell.

Here are the tips to finding the words that sell your product.

Know Your Audience

The web is niche-oriented. While you want to bring in as many customers as possible, know that potential customers have come to your site because they are looking for your services. So there’s a self-selective process at work.
If you sell antique furniture, then talk directly the people who buy antique furniture. If you dedicate your site to convincing people that antique furniture is worth buying, you’ll lose people. Viewers of your site already want to buy antique furniture. You’ve got to make sure they want to buy antique furniture FROM YOU.

Words That Sell

So what are the words that sell? For starters, the products in your industry that are the biggest sellers. You need to optimize your site for these big sellers because that’s what’s going to improve your SEO. And once people are on your site, that’s what they’re looking to buy. Feature the big selling products as much as you can.

Numbers

Making Numbered Lists is eye-catching and professional-sounding. Top 5s, Top 10s. It seems simple, but your EYES ALWAYS GO TO NUMBERS AND VISUALS. So present information in numbered lists.

The Power of “You”

Use “you” as often as you can. Speak directly to each customer. The culture is of the web is conversational, informal. Make sure your customers feel like your having a conversation with them.

Tell Stories

We all think best in story. That’s what grabs our attention and that’s how we learn. So get out of the abstract and make everything a story. Don’t talk about why your product is superior. Say how. Give people stories to entertain them and inform them.

Big Bold Text, Photos and Videos

The best words that sell are usually not even words. If you’re selling your business online, then you are targeting a web audience. That’s an audience that is averse to reading lots of text. So make sure you sell your site with big bold text, colorful images and videos.

In conclusion, Internet Marketing is not about using a magic word to sell your business online. It’s about knowing your audience. The web has changed how your customers absorb information. Make sure your business site reflects these changes.

The post Words That Sell: How to Convert Traffic appeared first on Opmax Online Marketing & More.

from Opmax Online Marketing & More http://ift.tt/2yZS9Io
via IFTTT

Thursday, August 3, 2017

Keyword Density

If you ever find yourself reading an article on the importance of keyword density in SEO you can safely assume that the author doesn’t know what they are talking about. Keyword density is not a phrase or even a concept that is used by search engineers working for Google, Yahoo or MSN, it is simply a fiction invented by the lower echelons of the SEO community.

The importance of a keyword or a keyphrase on a page for any given query depends on the content in which the term is used not on keyword density or frequency counts. Search engines use term vector models which are mathematically complex and beyond the scope of this post. If you want to know more about term vectors then take a look at Term Vector Fast Track Tutorial.

Even knowing that search engines use term vector models is not going to help us in writing copy for our webpage. This is for two main reasons, firstly we don’t know exactly what model they are using and secondly in order to make any meaningful analysis it is necessary to perform calculations across every page on the web (which of course is what the search engines do).

So where does that leave us when it comes to writing copy for our webpages and incorporating our chosen keywords and keyphrases? The answer is simple, write your pages for the user and do not write what you think the search engines would like to see! Apart from writing good user copy the only consideration for keywords and keyphrases is to make sure that they appear naturally on the page.

The post Keyword Density appeared first on Opmax Online Marketing & More.

from Opmax Online Marketing & More http://ift.tt/2woKqCJ
via IFTTT

Monday, June 26, 2017

WordPress Website Design – It’s All Hands on Deck

When you hire Get Found Now as your WordPress design company, it is not a passive endeavor on your part. We actually need you to actively participate in the project every step of the way because after all, it’s about you, your online presence and your livelihood.

Honestly, we can not pull a rabbit out of our hat and make things happen without your involvement, feedback and total commitment.

We are here to help you help yourself, not carry you if you don’t wan’t to go the extra mile for your own online success. Please don’t say to us that you are putting all of that into our hands. Your online success is 100% dependent on your willingness to write quality content on a consistent basis, which we we will teach you how to optimize and format for Internet usability and search engine placement.

We Need Your Input and No, You Can’t Hurt Our Feelings

Michael and I are about people, not agendas, and every person we work with becomes part of our inner circle of family and friends, which we are committed to and a commitment that we take very seriously. Go ahead and ask anyone who has ever worked with us and they’ll tell you – we honestly care. That being said, we have to get to know you in order to give you what you need and that means giving us your input. It’s all hands on deck with WordPress website design, that is if you want it done right or the way YOU want it.

We Love Working with Smart, Enthusiastic, Upbeat and Amazing People

Yes, money is very nice to have in the old bankola, no doubt about it, but so is the good feeling you have about the quality of your life at the end of the day and your integrity when it comes to building relationships with good people and doing what you do well. We could just take your money and toss up a mediocre WordPress website design like any Joe calling themselves a WordPress blog design expert, but we are not into that, not at all.

We love working with smart, enthusiastic, upbeat and amazing people that want to make things happen for themselves and who TRUST our online game plan. Why? Because it works. Not to be arrogant, but we do have the search engine placement to substantiate everything we we say and do in order to achieve the same kind of results we can help you achieve. Type in WordPress Design Company or WordPress Design Companies into Google.

It is not all about building up back links or buying back links (please) from any of the other stupid stuff that Online SEO EXPERTS try and sell people. What it is about is providing quality content that REAL people enjoy reading, sharing via Social Media, commenting on and linking back to ‘organically.’

No SEO Smoke and Mirrors Required in Our Online Game Plan

We are not search engine SEO tricksters. As a matter of fact, we don’t subscribe to search engine trickery one single bit. We don’t like it. There is no no smoke and mirrors with us, just WordPress done our way and it works – quality content that is informative, engaging and enjoyable to read, written on a blogging platform that’s set up for server to search engine communication . Our search engine understanding is based on YEARS of trial, error and experience and success.

We are here teach you how to achieve outstanding results in the index and convert the amazing content you write to leads. It’s actually quite a simple formula that we have come up with and the only online formula (as in real) you will need to be competitive and successful online.

The post WordPress Website Design – It’s All Hands on Deck appeared first on Opmax Online Marketing & More.

from Opmax Online Marketing & More http://ift.tt/2rTX1vY
via IFTTT

Opmax SEO

Pages