Tuesday, December 19, 2017

The Power of Sharing

Here’s an interesting take on whether the power of the link will be replaced by the power of the Facebook “like” widget. The piece, written by Bruce Clay, is a bit technical and dense. And we can’t say we agree that linking is becoming obsolete– a controversial view, to the say the least. However, it brings up an important reminder. Internet marketing requires a strong social media marketing campaign, which is all about building a strong online social community. But what does that mean? It means that your business has to earn the trust of a group of consumers who will praise your business to more and more people via Facebook, Twitter, and other social mediums.

Essentially, the power of word-of-mouth has never been greater. Granted, Search Engine Optimization represents enormous possibilities for your business, as your website will be seen by people from all over the world.
However, the “Power of Likes” theory maintains that social media users inherently trust their friends and social media connections more than random strangers and web advertisements. So if you can use social media correctly, your loyal clients will be doing free advertising for your business. Facebook and Twitter allow consumers to be browsing advertisers, people who recommend your business to friends who trust their opinion.
So how do you take advantage of this? You should integrate the sharing widgets into your business site as cleanly as possible. Don’t stop at Facebook or Twitter widgets. Use LinkedIn or StumbleUpon widgets, too. This way you are providing visitors to your site every opportunity to pass on the good word. In fact, ShareThis.com is a great site that helps you incorporate all the sharing widgets.

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